MODERN FEATURE AND TECHNOLOGY

23 Brilliant Logos With Hidden Messages



Logos aren?t always what they seem. Some of these logos can hold a lot of information about the brand, all you have to do is look at the clues. Some website selected 23 great logos that have some sort of hidden message. I?m sure you?ve seen some of these hidden messages before, but I hope I?ve been able to show you some new ones as well.

Big Ten

Big Ten is an academic union which was founded in the year 1896. Until 1990, this union consisted of 10 universities, but in June 1990 Pennsylvania State University was added. They didn?t want to change their name, so they added the number 11 to the logo.

Amazon.com

This logo doesn?t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.

Eighty 20

Eighty-20 is a small consulting firm. Most people think that the logo has nothing to do with the brand name. But the trick is to view the dark squares as 1?s and the light squares as 0?s. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.

Fedex

This is probably one of the best known logos with a hidden meaning. If you look closely, you?ll see an arrow that?s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.

Continental

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.

Toblerone

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called ?The City Of Bears?. They have incorporated this idea in the Toblerone logo, because if you look closely, you?ll see the silhouette of a bear.

Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.

Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

Eight

I really love this logo: every letter is made of the number 8.

Carrefour

Carrefour is one of the biggest European retailers, and it?s also French for ?crossroads?. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you?ll see the letter C in the negative space between the two arrows.

Roxy

Roxy is a company that specializes in clothing and accessories for girls who love snowboarding, surfing? The company is actually a part of Quiksilver. The Roxy logo is made of two Quiksilver logos that form a heart.

Unilever

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores ? getting more out of life.

Northwest Airlines

This simple looking logo actually carries a whole lot of information. First of all you can see the letters N and W, the first two letters of the brand name. But what most people don?t see is the compass that points to the Northwest, another reference to the brand name.

Milwaukee Brewers

The Milwaukee Brewers is a professional baseball team from Milwaukee, Wisconsin (well, duh…). Their logo is actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.

Hartford Whalers

This logo also uses a negative space to create the letter H. You can see three different parts: the letter H and W and a whale’s tail in blue.

Tostitos

If you look at the centre of this logo, you can see two people enjoying a Tostito chip with a bowl of salsa. This logo conveys an idea of people connecting with each other.

Formula 1

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Elefont

This logo might look like a simple letter, but don’t be fooled: you can see a part of an elephant’s trunk in the negative space inside the letter e.

Sun Microsystems

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

NBC

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is flipped to the right to suggest it was looking forward, not back.

GreenLabs

I know this logo looks like a simple, boring green tree, but if you look at the tree crown, you’ll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the company’s staff and also reflects ‘green’ and ‘labs’ parts of their name.

Presbyterian Logo

If you think the previous logos were a good example of a hidden meaning, then take a look at this logo. It’s the seal of the Presbyterian church and it has several hidden messages. If you want to learn them all, you should take a look at this article.

Twins

This logo was made for twins. To reflect the essence of the duo, a bold typeface was created to reflect the boldness of their approaches. The number 2 was integrated to show the creativeness of their ideas.

Each year, the editors of Automobile Magazine convene to test, evaluate, and debate the performance, significance, and pure enthusiast appeal of the cars that make the biggest impact.

Despite the auto industry coming off its worst year in recent history, "the level of excellence found during our annual All-Stars competition was at an all-time high and the competition was strong" said Jean Jennings, president and editor-in-chief of Automobile Magazine. "We whittled down a list of thirty-nine finalists to the ten All-Stars. The end results produced a list of true standouts, spanning a wide range of the automotive spectrum."
Jaguar XF,XFR
Base price range: $52,000-$80,000

When the XF received significant improvements for 2010, including three new V-8 engines, Jaguar was rewarded for making a good thing even better.

The XF/XFR is both a sports car and a luxury touring sedan, and its uncompromising practicality and refreshed performance establish the Jaguar XF as an All-Star.
Audi S4
Base Price: $46,725

Cheaper than the car it replaces, the sure-footed, all-wheel-drive Audi S4 takes everything from the Audi A4 on which it's based — comfort, safety, and solid build quality — and cranks it up.

Compared with the previous model, the S4 sheds half a second in the 0 to 60 mph run (5.2 seconds with a six speed manual) while managing to increase fuel economy.
Chevrolet Camaro
Base Price Tange: $23,530-$34,595

2009 wasn't a good year for General Motors, but amid all the turmoil there have been glimmers of hope.

One need look no further than the brash, beautiful Chevrolet Camaro — if one can be found on dealer lots, that is — for proof that GM can build great cars. With its old-school charm, the Camaro is a smashing sales success.
Porsche Boxster,Cayman
Base price range: $48,550-$62,450

According to Automobile Magazine, the Porsche Boxster roadster and its hardtop sibling, the Cayman, are as close as a car company can get to the perfect everyday sports car. With fully optioned models climbing to $70K and beyond, the Boxster/Cayman isn't cheap, but buying one will allow you to achieve sports car nirvana.
Mazda 3
Base Price Range: $15,795-$23,945

With three engines and five trim levels, the 3 accounts for nearly half of Mazda's U.S. sales. The 2010 version brings a stiffer unibody, firmer suspension, tauter steering, revised seats, and a larger engine.
Ford Fusion Hybrid
Base price: $28,350

Quietly, Ford has put a car on the road that essentially enlists Toyota hybrid technology but uses it more cleverly than the originating company did. It is not a performance machine, but neither does it feel hobbled or inadequate for daily driving. Perhaps the best thing about it is that, apart from the LCD color screens, you might never know you're driving a hybrid.
Ford Flex
Base Price Range: $29,325-$43,635

For 2010, Ford has equipped the Flex with its much anticipated EcoBoost engine, thereby addressing the Flex's only weakness — power — and effectively transforming it from a well rounded family hauler into a large sport wagon. The Flex is unique in a market brimming with compromised, look alike utility vehicles and is one of the best-handling full-size crossovers on the market.
Dodge Ram 1500
Base Price Range: $21,510-$43,550

Dodge engineers created a vehicle that works smarter, drives quieter, uses less fuel, and secures cargo storage better. The Ram sets the standard by living up to the radical idea that the cabin of a $40,000 truck should be as nice as that of a $40,000 car.
BMW Z4
Base Price Range: $46,575-$52,475

The previous Z4 was a little rough and tough, a little unsophisticated, and undeniably masculine. BMW took a good look at its customers' needs and traded racetrack readiness for everyday elegance.

The interior is a marvel of simplicity and elegance, the sheetmetal is at once sexy, sultry, and supremely muscular, and 60 mph can be yours in five to six seconds, depending on the powertrain combination you choose.
BMW 335d
Base price: $44,725

The BMW 335d is the most important car this year to get lost in the crowd. Going from 0 to 60 mph in six seconds, the 335d is game for hard driving, but its 3.0-liter twin-turbocharged diesel six-cylinder also returns subcompact-like fuel economy. There is no other car that combines performance and fuel economy at this level.

If you thought your 17” Apple MacBook or Alienware Aurora mALX qualified as an expensive laptop, think again.

In 1982 GriD Systems released the Compass 1100 laptop costing about $10,000 (inflation adjusted $20,200). Even this cost pales in comparison to the reports of a costly laptop that luxury manufacturer Luvaglio London is set to release in the near future by special order the most expensive laptop ever sold, with a price tag of a million dollars.

As of now all of the details are very sparse and the technical specifications have not been made fully available. We aren’t even sure what this laptop is made with to give it a cost of $1,000,000, but the exterior looks impressive. You can bet with a price this excessive, the expensive laptop will be a spectacle of precious metals and materials and include more than a couple gemstones.


In late 2005 the Dutch company Ego Lifestyle B.V. released the Tulip E-Go Diamond laptop, which was previously the world’s most expensive laptop and this mobile computer had over 80 total carats of diamonds and a retail price of €283,000.

MOST EXPENSIVE MP3 PLAYER

The mp3 player, or digital audio player, is a small portable device which plays digital music files, the most common of which are mp3s. Flash-based players, like the Apple iPod Shuffle, and digital jukeboxes, like the larger Apple iPod, are becoming increasingly gadgets used by millions around the world.

After receiving an order from Russian-Canadian billionaire Alex Shnaider, owner of the Midland Formula 1 team, TrekStor a German manufacturer of MP3 players has developed the most expensive MP3 player ever built. This unique custom-made portable music device was created based on TrekStor’s i.Beat organix mp3 player.

The mp3 player has one gigabyte of memory, a battery life of 25 hours, and supports MP3, WMA, WAV, ASF, OGG audio files. But what really makes this an expensive mp3 player is the exterior.

The TrekStor MP3 player i.Beat organix Gold is cast in 18 carat gold and adorned with 63 diamonds (one carat). The gadget also has a modest chain ornamented with aquamarine gems. The exclusive, unique player was presented to the public for the first time at CeBIT, the world’s largest IT trade fair in Germany.  

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At the international motoshou in Seattle (International Motocycle show) was submitted to the motorcycle manual assembly, remain indifferent to which more than difficult. If u have guts to spend then thats for you ..

Low landing and extravagant front wheel fork chopper complement paste made of gold. This miracle Motorcyclists estimated at $ 500000. Wanna buy this hot bike ? ..

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THE CINDERELLA SLIPPERS: How much could a pair of shoes cost? Well, the world's most expensive pair of women's shoes costs a cool $2 million!The one-of-a-kind 4½-inch stiletto sandals are studded with 565 platinum-set Kwiat diamonds (which include 55 carats of clear diamonds and one big 5-carat stone).
The 'Cinderella slippers,' as Stuart Weitzman, the designer of the fantasy sandals, calls them, were worn by singer Alison Krauss (nominated for best song for the film Cold Mountain) at the 2004 Oscars ceremony.

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Cigar tobacco is grown in many places throughout the Americas and Caribbean, but certain cigars manufactured in Cuba are widely considered the best cigars in the world. Sometimes, a cigar is just a cigar. As expensive cigars are symbols of wealth and success, the world’s most expensive cigars may hold far more value than their price tag suggests.
Altadis’ Behike

When Altadis of Spain launched their “Behike” cigars, they were the most expensive cigars in the world. The expensive cigars were reportedly named after the tribal chief or sorcerer of the Cuban/pre-Colombian Taino tribe. A mere four thousand of the limited edition Cohiba brand cigars have been released and each box includes forty expensive cigars and allegedly retails for around $18,846. Yes, the expensive cigar will cost you $420 for each smoke.

Gurkha’s His Majesty’s Reserve
They’ve been outdone, however, by Gurkha’s premier cigar, His Majesty’s Reserve. Rightfully touted as the most expensive cigar in the world, these cigars aren’t just made with premium tobacco—they’re also infused with a generous portion of Louis XIII Cognac in a process that retains the flavor of the tobacco. Louis XIII Cognac, as you may know, is one of the finest cognacs on the market today.
Each year, fewer than 100 boxes of His Majesty’s Reserve cigars are produced and Gurkha’s president oversees their allocation to retailers. At $750, just one of these most expensive cigars will probably cost more than your vintage smoking jacket, but for the true aficionado, it may be a smoke too good to pass up.

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Many still regard the fountain pen as the premiere ink writing and drawing instrument. While ballpoint pens and rollerball pens are more often found in offices and schools, the historically older fountain pen has retained a market for certain uses and with exclusive individuals.
On Thursday February 8 2007, Montblanc, a fountain pen and luxury goods manufacturer, and Van Cleef & Arpels, a jewelry house, unveiled a limited edition writing instrument known as the Mystery Masterpiece. This masterpiece of ink dispensing will only set you back $730,000, making the creation the world’s most expensive pen ever produced.


The unique work took over a year and a half to create by skilled artisans and if you hurry you can have your choice of three variations, set with 20 carats of sapphires, emeralds, or rubies, and accented by almost 840 diamonds. The three versions of the expensive pens are limited to three releases each for a total of nine of the most expensive writing instruments to be sold.  

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VACHERIN CONSTANTIN'S TOUR DE L'ILE -$1,5 MILLION

Swiss watchmaker Vacheron Constantin marked its 250th anniversary in 2005 with the world’s most complicated wrist watch—the Tour de l’Ile. The watch is so complicated that it required over 10,000 hours of research to create. Its name refers to one of the historical sites of the venerable company, located next to the current Maison Vacheron Constantin on the Quai de l’Ile.
Only produced in a limited edition of seven pieces, this expensive watch is also the most complicated double-face watch. Tour de l’Ile is made with a totally original combination of horological complications (that is, features beyond the simple telling of the time of day) and astronomical indications composing a list of sixteen different points including a minute repeater, sunset time, perpetual calendar, second time zone, a tourbillion device, the equation of time and a representation of the night sky.
At $1.5 million, this is one of the world’s most expensive watch produced in recent years.

PATEK PHILIPPE'S PLATINUM WORLD TIME-OVER $4 MILLION

The Platinum World Time created by Patek Philippe was sold at auction for over $4 million USD in 2002. It is believed that only one was created and, at the time, it was the most expensive wristwatch in the world.
In fact, Patek Philippe had produced all of the ten most expensive watches in the world. The company, headquartered in Geneva, made their first wristwatch in 1868. They had already made a name for themselves prior to that, however, by providing watches to Queen Victoria herself in 1851. Other notable customers include Pope Pius IX, a king and queen of Denmark, an Italian king and Saddam Hussein’s son-in-law.

PATEK PHILIPPE'S SUPERCOMPLICATION-$11 MILION

Patek Philippe’s most expensive watch was a yellow-gold pocket watch created in 1932 for New York banker Henry Graves, Jr. The watch, Supercomplication, was created as part of a vain competition Graves had with Ohio automobile engineer James Ward Packard to have commissioned a watch with the most complications in the world.This watch, of course, guaranteed that Graves won the contest. Supercomplication wasn’t surpassed until over fifty years later, when Patek Philippe created the 18k gold Caliber 89 which had a total of thirty-three different functions.Graves’ watch became the most expensive watch in the world when it was sold at auction in 1999 for over $11 million USD. Caliber 89 went for a mere $6 million.

CHOPARD'S $25 MILLION WATCH

Yes, you read that right: twenty-five million dollars. This gaudy timepiece by Chopard is adorned with three heart-shaped diamonds—a 15-carat pink diamond,a 12-carat blue diamond and an 11-carat white diamond. For good measure, they threw in 163 carats of white and yellow diamonds to bring the total to 201 carats of diamonds. The result is something that looks rather like a geode that’s been turned inside out and dipped in lemon Kool-Aid. Add to that the fact that the size of the watch’s face must make telling time into a fun game of Where’s Waldo and you’ll see that Chopard has truly created a recipe for success.Of course, its $25 million price tag guarantees its place as the world’s most expensive watch for years to come.

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The most expensive wedding dress is a superb dress with many diamonds and the very best design and quality for 12 million dollars.

Nothing says 'I love you' like the world's most expensive wedding dress and it will only set you back a dear $12 million USD.
Lisa Harrington in the World's Most Expensive Wedding Dress:

The wedding dress is the creation of Renee Strausse for the Bride and Martin Katz Jewelers and it includes diamonds which are priceless in value and exclusive in application and design.

THE WORLD'S MOST EXPENSIVE CAKE

The world’s most expensive cake may look tasty, but was it? If this glitzy wedding cake’s creators are to be believed, no one ever knew.

Unveiled in 2006 at the Luxury Bridal Show on Rodeo Drive in Beverly Hills, the expensive cake was created by cake designers Nahid La Patisserie Artistique along with jewelers Mimi So. That’s right—it’s decked with jewels both exclusive and priceless.
The cake wasn’t meant to be eaten—or even touched. During the show, it was surrounded by a team of uniformed guards. I’d really like to know what they did with it when the show was over, though.
So how much was the most expensive wedding cake in the world? The diamond-studded masterpiece was said to be worth $20 million at the time.